You cam make some very pretty impulses with Impulse Modeler. I am assuming that is what you bought.
And you can play with it before you get the key which for me was via email.
It is pretty complicated and was a bit difficult for me to learn at first but I got the hang of it.
Here is a quick and dirty overview to get you started:
You need 2 things to get an impulse started (three really).
1. Receptor(s)
2. Emitter(s)
3. Walls for reflection.
Aleksey gave good instruction on how to place points to form walls, and emitters and the like,
A receptor is just a segment of wall that has been set to recieve audio in its properties (double click on it). This is basically your microphone.
Beyond this there are settings for materials to make your walls from, also settings for the emitters and receptors make a difference... the scale of your 'room, and many global settings that can change the character of your impulse dramatically.
Here are some tricks I do as well...
I fool the modeler into making ER separate from the room by setting up a tiny little room in the corner (fully enclosed and apart from the MAIN room) with two recieving walls and an emitter in it... then I play with the settings to get the impulse from that room to be ER like.
See that here:

I use Aleksey's CurveEQ (and no I am not a paid endorsee haha... I bought that and IM with my hard earned money) on the impulses to add other effects that can sound cool... Sometimes matching an EQ curve from a reverb impulse I particularly like. You could also do this with any EQ... especially freefilter I guess.
It's pretty easy to make a gated verb out of one of the impulses after rendering if you don't want to go to the trouble of trying to design a gate.
Something I havent tried yet but seems fun conceptually is to make several rooms in the editor and set them all up independantly to see what kinds of complex reverb sounds I can make by combining their outputs. An extension of the separate ER room I guess...

I would love to add any cool impulses you guys come up with to the collection!
cAPS